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Union Uses TV Ads to Recruit New Members (Article) at t... 
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Union Uses TV Ads to Recruit New Members

PA News
United Kingdom
October 4, 2004
Alan Jones writes about a £1.4 million TV advertising campaign by the England's largest trade union. The campaign to recruit new members used TV advertisements featuring a woman walking through the streets of Liverpool, being joined by more and more workers to the tune of Harry Nilsson's "One".

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